10 Causes of Failed Collabs...and how to avoid them
Some brand x brand collaborations seem to make perfect sense. But for every one that takes off, it seems like there's another that falls a little flat. Why is that? Some would say it's because the brands are mismatched, but we think there might be something more to it. Join us as we take a closer look at some of the reasons why brand x brand collabs fail – and how you can avoid them.