The platform to create
brand x brand collaborations

Colaboratory uses data, science, and software to increase the rate, quality, and impact of brand collaborations.
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Brands creating with Colaboratory

Collabs built better with data x science x software

Get started, fast. Colaboratory helps you validate brands to partner with based on things like audience overlap, social data, and more.
Do more with one platform to organize and track all your partnerships — from start to finish.
Through data and science, Colaboratory forecasts collab success, so you can partner with confidence.

Activation x guidance

Leave the frustrating, painful part of brand collabs — the coordinating, planning, and execution — to our experts, and launch successful campaigns with strategic guidance every step of the way.

We ❤️ collabs

Nike x Tiffany. A Legendary Pair.

Nike and Tiffany teased a collab in the New York Times and the internet blew up. Proving that collabs reach the parts advertising doesn't. A quick take, and a quicker take-away in this quick read.
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Life is Good Brand Collab Strategy Breakdown

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Mint Mobile x Arizona Iced Tea Brand Collab

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Collab Strategy is Brand Strategy.

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Fashion

Life is Good Brand Collab Strategy Breakdown

This post breaks down Life Is Good's brand collab program, "Partners in Optimism. A very intentional and successful way to put collabs front and center as part of their marketing strategy. Creating new products and new customers as they go.
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Technology

Mint Mobile x Arizona Iced Tea Brand Collab

When Mint Mobile wanted to advertise its commitment to keeping its monthly price at $15 they could have "told" customers, but instead used a simple collab to "show" them...and earned a ton of cred into the bargain. Mint Mobile & Arizona Iced Tea collabed to add humor and land a serious message. Only collabs can pull this trick off with flair and charm.
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Fashion

Nike x Tiffany. A Legendary Pair.

Nike and Tiffany teased a collab in the New York Times and the internet blew up. Proving that collabs reach the parts advertising doesn't. A quick take, and a quicker take-away in this quick read.
Read More

Create x Collaborate

Don’t just play nice with others — grow with them.