The platform to create
brand x brand collaborations

Colaboratory uses data, science, and software to increase the rate, quality, and impact of brand collaborations.
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Brands creating with Colaboratory

Collabs built better with data x science x software

Get started, fast. Colaboratory helps you validate brands to partner with based on things like audience overlap, social data, and more.
Do more with one platform to organize and track all your partnerships — from start to finish.
Through data and science, Colaboratory forecasts collab success, so you can partner with confidence.

Activation x guidance

Leave the frustrating, painful part of brand collabs — the coordinating, planning, and execution — to our experts, and launch successful campaigns with strategic guidance every step of the way.

We ❤️ collabs

A Tale of Two Collabs

"X Marks the Spot" is our deep dive into the front lines of the collab world. This week, the best of collabs and the worst of collabs…from the same company.
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10 Causes of Failed Collabs...and how to avoid them

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The easiest way to get in the collab game today

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How To Write a Collab Brief

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Food & Beverage

A Tale of Two Collabs

"X Marks the Spot" is our deep dive into the front lines of the collab world. This week, the best of collabs and the worst of collabs…from the same company.
Read More

10 Causes of Failed Collabs...and how to avoid them

Some brand x brand collaborations seem to make perfect sense. But for every one that takes off, it seems like there's another that falls a little flat. Why is that? Some would say it's because the brands are mismatched, but we think there might be something more to it. Join us as we take a closer look at some of the reasons why brand x brand collabs fail – and how you can avoid them.
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The easiest way to get in the collab game today

Colaboratory’s Prosp-X tool is the quickest, easiest and cheapest way to see what collabs can do for you.
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Create x Collaborate

Don’t just play nice with others — grow with them.