Leave the frustrating, painful part of brand collabs — the coordinating, planning, and execution — to our experts, and launch successful campaigns with strategic guidance every step of the way.
Nike and Tiffany teased a collab in the New York Times and the internet blew up. Proving that collabs reach the parts advertising doesn't. A quick take, and a quicker take-away in this quick read.
This post breaks down Life Is Good's brand collab program, "Partners in Optimism. A very intentional and successful way to put collabs front and center as part of their marketing strategy. Creating new products and new customers as they go.
When Mint Mobile wanted to advertise its commitment to keeping its monthly price at $15 they could have "told" customers, but instead used a simple collab to "show" them...and earned a ton of cred into the bargain. Mint Mobile & Arizona Iced Tea collabed to add humor and land a serious message. Only collabs can pull this trick off with flair and charm.
Nike and Tiffany teased a collab in the New York Times and the internet blew up. Proving that collabs reach the parts advertising doesn't. A quick take, and a quicker take-away in this quick read.