We're a few decades into the digital marketing era and a lot of it has become — dare we say — boring. Not just boring, ineffective. But the most innovative brands are breaking through the noise and demanding attention through fun, fresh, inspiring, zany, and strategic initiatives: brand collaborations.
There's something magical about two brands coming together to create something entirely new. The only issue? Brand collabs, in their current state, are exciting to conceive but hard to predict, grueling to execute, and often caught in a strategic no-man's land between competing departments, claims on resources, and unclear goals.
We love brand collabs. We believe in the outsized impact they make on businesses. And we're working our hardest to make collabs easier for everyone.