Resources

Collab-focused,
expert insights

Guides, research, and articles to build better collabs.
Food & Beverage

Meet Athletic Brewing

“X Marks The Spot” is our weekly deep dive introducing you to the people, processes and inspiration behind the most impactful brand x brand collabs in the world. This week we feature the non-alcoholic beer brand using collabs to bring NA in from the shadows.
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Prosp-X. The easiest way to get in the collab game today
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How To Write a Collab Brief
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How to Start Your First Brand x Brand Collaboration
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Food & Beverage
How Collabs Saved Fast Food
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Food & Beverage
"X" Marks The Spot. Lessons from the collab frontlines
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Samsung's Collab Galaxy is a romp through pop culture and high fashion to drive extraordinary growth
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What Is A Collab?...And Why Do Brands Do Them? ...This Bloomberg Video, gives a great answer in two info-packed minutes.
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Colaboratory Bets on Brand x Brand “Collabs” to Cut Through Digital Clutter
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Technology
Apple Brand Collabs: How Apple Leverages Brand Collabs To Grow It's Market Share
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Fashion
Nike Brand Collabs: How Nike Leverages Brand Partnerships for Growth  
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Fashion
Gucci Brand Collabs : How Gucci Leverages Brand Partnerships for Growth
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Fashion
Adidas Brand Collabs: How Adidas Grows Marketshare with Brand Partnerships
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How Colaboratory simplifies Brand x Brand Collabs from beginning to end
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What are the Best Tools for Managing Brand x Brand Collabs?
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How To Turn Your Dud Into A Collab Winner
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The Top Five Things I've Learned About Collabs Since Joining Colaboratory
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The Best Collab Software for Brand Collaboration Projects  
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How Collaborations Software Makes Brand Collaborations Easier to Execute  
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