Resources

Collab-focused,
expert insights

Guides, research, and articles to build better collabs.
Food & Beverage

How Easter became the Peeps show

“X Marks The Spot” is our bi-weekly deep dive introducing you to the people, planning and inspiration behind the most impactful brand x brand collabs in the world.This week the story of how Peeps collabed their way from seasonal lightweight to total Easter domination.
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Retail
Who won the 'Coronation Collabs' crown?
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How to get into the brand collab game? Start here.
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Retail
How Lego collabed their way out of debt and into the cultural mainstream
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Food & Beverage
Best Super Bowl Collab
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Five Collab Types Every Brand Can Use
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Fashion
Life is Good Brand Collab Strategy Breakdown
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Technology
Mint Mobile x Arizona Iced Tea Brand Collab
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Collab Strategy is Brand Strategy.
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The "Power Three" Collab Top Tips
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Top Five Reasons To Collab.
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Food & Beverage
A Tale of Two Collabs
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Why brand collabs fail...and 10 ways to fix them
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The easiest way to get in the collab game today
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How To Write a Collab Brief
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How to Start Your First Brand x Brand Collaboration
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Food & Beverage
Meet Athletic Brewing
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Food & Beverage
How Collabs Saved Fast Food
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Food & Beverage
"X" Marks The Spot. Lessons from the collab frontlines
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