Resources

Collab-focused,
expert insights

Guides, research, and articles to build better collabs.
Fashion

Nike x Tiffany. A Legendary Pair.

Nike and Tiffany teased a collab in the New York Times and the internet blew up. Proving that collabs reach the parts advertising doesn't. A quick take, and a quicker take-away in this quick read.
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Food & Beverage
Best Super Bowl Collab
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Five Collab Types Every Brand Can Use
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Fashion
Life is Good Brand Collab Strategy Breakdown
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Technology
Mint Mobile x Arizona Iced Tea Brand Collab
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Collab Strategy is Brand Strategy.
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The "Power Three" Collab Top Tips
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Top Five Reasons To Collab.
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Food & Beverage
A Tale of Two Collabs
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Why brand collabs fail...and 10 ways to fix them
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The easiest way to get in the collab game today
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How To Write a Collab Brief
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How to Start Your First Brand x Brand Collaboration
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Food & Beverage
Meet Athletic Brewing
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Food & Beverage
How Collabs Saved Fast Food
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Food & Beverage
"X" Marks The Spot. Lessons from the collab frontlines
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Samsung's Collab Galaxy is a romp through pop culture and high fashion to drive extraordinary growth
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What Is A Collab?...And Why Do Brands Do Them? ...This Bloomberg Video, gives a great answer in two info-packed minutes.
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Colaboratory Bets on Brand x Brand “Collabs” to Cut Through Digital Clutter
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