Resources

Collab-focused,
expert insights

Guides, research, and articles to build better collabs.

Food & Beverage

How Easter became the Peeps show

“X Marks The Spot” is our bi-weekly deep dive introducing you to the people, planning and inspiration behind the most impactful brand x brand collabs in the world.This week the story of how Peeps collabed their way from seasonal lightweight to total Easter domination.

Samsung's Collab Galaxy is a romp through pop culture and high fashion to drive extraordinary growth

What Is A Collab?...And Why Do Brands Do Them? ...This Bloomberg Video, gives a great answer in two info-packed minutes.

Colaboratory Bets on Brand x Brand “Collabs” to Cut Through Digital Clutter

Technology

Apple Brand Collabs: How Apple Leverages Brand Collabs To Grow It's Market Share

Fashion

Nike Brand Collabs: How Nike Leverages Brand Partnerships for Growth

Fashion

Gucci Brand Collabs : How Gucci Leverages Brand Partnerships for Growth

Fashion

Adidas Brand Collabs: How Adidas Grows Marketshare with Brand Partnerships

How Colaboratory simplifies Brand x Brand Collabs from beginning to end

What are the Best Tools for Managing Brand x Brand Collabs?

How To Turn Your Dud Into A Collab Winner

The Top Five Things I've Learned About Collabs Since Joining Colaboratory

The Best Collab Software for Brand Collaboration Projects

How Collaborations Software Makes Brand Collaborations Easier to Execute

The Quick Guide To Effective Partner Outreach

How To Choose Brand Collab Partners Strategically

The Most Interesting Lessons From Reviewing Over 150 Collabs

The Five Keys To Killer Brand x Brand Collabs