Retail

Bearaby X Hyppo

After a long day in the summer sunshine, you’ve come home feeling burnt, tired, and a little peckish. You grab a frozen fruit pop to soothe your sun kissed lips, and as you eat it, your eyelids start to feel a little heavier.

So you shuffle to the sofa, switch on the TV, and snuggle up under your weighted blanket. The pressure of the blanket relieves your aching muscles, and you have about ten seconds to enjoy it before you’re out like a light.

Bearaby x The Hyppo is the ultimate expression of summer slumber. Dubbed “The Napsicle,” their collaboration pairs Bearaby’s weighted blankets with The Hyppo’s limited edition frozen fruit pops. Each blanket has an ombré hue that matches the corresponding flavor: mango siesta, watermelon dreams, and blueberry nights. Just those names alone conjure up the sweet feeling of settling into bed after a long summer’s day.

If you’re thrown off by the idea of using a weighted blanket during the summer, not to worry — The Napsicle collection was designed with summer in mind. The blankets are made with breathable cotton to keep you cool and cozy on warm nights. You also get all three flavors of The Hyppo’s frozen fruit pops in case you’re an extra sweaty sleeper.

One reason why this collaboration works so well is that the brands share similar values. Both brands have grown a loyal customer base by prioritizing quality and sustainability. The Hyppo’s ice pops are handmade with real, simple ingredients like fresh fruit and sugar. Similarly, Bearaby’s weighted blankets are hand stitched with eco-friendly materials like organic cotton and recycled velvet.  

But the major key to this collaboration’s success is the experience the brands created. The Napsicle is not just a pastel blanket—it’s the dream of a lazy summer afternoon. It’s a reminder to take a moment to reflect on the day. It’s permission to stay home, relax, and just be. 

In a world where everyone seems to be hurried and hustling, it’s quite a refreshing message. 

This collaboration is a great example of how two small brands can use a collaboration to make a big impression on their shared audience.